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Simulate everything.

Metsu Labs is a spatial research lab. One engine powers a game, tools for business and XR for everyone.

Talk to usSee what we build
Shelf Lab: a synthetic shopper standing at the NOVA creamy mayo endcap, with the eye zone and reach zone drawn on the shelf
Real Shelf Lab build

Stand where your shopper stands. The eye zone and the reach zone are drawn on the shelf.

Shelf Lab, captured from our own build. Brands shown are fictional; shoppers are synthetic and results are illustrative.

One engine. Three worlds.

Everything we build runs on the same spatial engine.

Most displays are a guess.

29%of displays at one large retail chain never reached the floor.M&SOM, 2024. Not a Metsu result.

See all the numbers

Big brands cut display cost by half before building a single one.

Industry result−50%display cost, tested in a virtual store first.Kellogg, 2017 (Grocery Dive)

Proven by the largest brands for 15 years. Now open to every team, in 48 hours.

Walk it. Fill it. Measure it.

One engine. The same three steps for every industry.

Shelf Lab: a synthetic shopper at the NOVA endcap with the eye and reach zones drawn on the shelf

Walk it.

Stand inside it at real scale.

Shelf Lab: synthetic people moving through the store aisle past the display

Fill it.

Synthetic people move through it.

Shelf Lab: Layout A and Layout B of the NOVA endcap side by side

Measure it.

Compare numbers, not opinions.

A flagship for every industry.

Five built in 50 days. Yours in 48 hours.

  1. Day 0Sep 13

    Founded.

  2. Day 38Oct 21

    First Shelf Lab commit.

  3. Day 50Nov 2

    Proto Lab in one day. Three more that evening.

Shelf Lab after 10,000 synthetic shoppers: a gaze heat map on the NOVA hero jars

Retail and CPGLive

Shelf Lab

Test the shelf before it's built.

Learn more
  • Proto Lab: a bracket part at true size on a bench, with three hand sizes beside it for scale

    Product prototypingBuilt

    Proto Lab

    Check the part at true size before you make it.

  • Proof Engine: a floor plan turned into a walkable room model at true scale, with labeled zones

    ConstructionBuilt

    Proof Engine

    One file in. A walkable true-scale scene and a sheet out.

  • Mockup Room: a patient room at true scale with a synthetic walk heat map across the floor

    Healthcare spacesBuilt

    Mockup Room

    Walk a patient room at true scale before it is built.

  • Hazard Drill: a plant bay with three color-banded pipe lines, a red alarm phone and a leak spraying onto the floor

    Plant safetyBuilt

    Hazard Drill

    Drill a leak in English and Spanish before anyone meets one.

Next

Bring your industry

Built in Bentonville.

Tell us the decision you test by building it. A founder replies, usually the same day.

eakanmu@metsu.ai

Manny Akanmu

Founder and CPTO

Alexcia “Lexi” Trejo

Co-founder, industry and CPG